The present-day situation is spectating colossal participation of women in all professional sectors which should definitely be acclaimed and welcomed. The public transit services are not exempt from this although the figures are still less as compared to the male counterpart and the coveted statistics are yet to be achieved.
The transport sector is expected to be gender-inclusive that benefits all equally. But in fact, it’s not! Women and men have different expectations, needs, and constraints for using transport which clearly is disregarded. Thus, transport is neither efficient nor sustainable. To improve and modify this, the different mobility needs and requirements of women, female travel patterns as well as their safety and security constraints need to be looked at and should be transformed for good, wherever needed.
The mobility services of the present and the future as well will have to be with and for women since from ages the public transportation jobs were male-dominated even though the percentage of female travelers are no less. Around the world, women and men are striving to achieve a better mobility future for all. Yet, the majority of decision-makers and planners in the transport sector are male, and women’s needs are often poorly addressed or left unnoticed.
Thus, as it is still a largely male-influenced field, it is imperative to focus on increasing the number of women working in the transport sector.
In recent years, however, some companies have striven to feminize their workforces and achieve a better gender balance, motivated by multiple factors. Their efforts are starting to pay off, with the number of women working in the industry continuing to grow. Just as in other industries, if women make up an increasing figure in the transport industry as well, then it can do wonders.
Since it has been distinctly observed, the companies that provide equal opportunities to both genders witness positive outputs. Therefore, promoting women in the mobility sector definitely contributes to a lot of benefits to the company and its travelers.
The feminization of the transport industry is an occurring trend, albeit women’s share of the workforce is still insufficient.
Around 53 percent of top Indian companies have a male to female employee ratio of 10:1 or worse (Source: theeconomictimes.com).
Census data from 2011 revealed that 45% of women do not even travel for work, meaning that they work out of their own houses. As a result, India has one of the world’s most lopsided ratios of male versus female commuting, according to data aggregated by the Centre for Diet and Activity Research, a research unit at the University of Cambridge(Source: livemint.com).
For women, mobility remains a major part of emancipation. The ability to travel easily and without hindrance is desired by women which can only be met if the women share equal job opportunities in the transportation sector, thus a woman serving other women, and understanding the problems and safety concerns of their customers.
The more women are involved in designing, operating, and managing mobility services, the more female transport users will feel at home on public transport, and the better the image they will have of public transport through the high-quality services they experience daily. Therefore, we definitely need to increase the share of women working in the transport sector.
Within Aaveg, various actions and measures have been put to meet the challenges faced by women in the transportation sector, such as;
Tracking all on-going rides, based on indicators such as route deviation, midway or unexpected stops, the time of travel. Based on these indicators, safety triggers will be activated to alert the Safety Response Team.
Users can choose to reach out to our 24/7 customer support center via the in-app self-serve system, or via phone support.
Allows the rider to share details of the ride with friends and relatives.
In-App SOS feature allows commuters to alert the response team, the police control room, and pre-defined emergency numbers of the user.
Commuter numbers are hidden from the drivers to enhance the safety and privacy of its riders.
Safe Reach Home Feature – Our app has an inbuilt feature where the women employee can confirm that they have reached safely if the same doesn’t happen, our team calls the women employee to confirm the same.
We, at Aaveg, believe in not only meeting the needs of our customers but also proudly exceeding their expectations as well.
In case of any query or help, contact us at +91 – 8929025663, 9910381395 or email us at firstname.lastname@example.org